Glide uses Google Tag Manager to allow credit unions to see analytics data in GTM/GA4. Glide provides granular data on a per-user level which provides information such as user’s membership type, deposit activity, savings and others (full list provided below).

This opens up possibility for FIs to capture a wealth of data about products members are opening and perform effective targeted re-marketing campaigns.

4. Click “New” on User-Defined Variables

5. Create new Data Layer Variable

a. Click on Variable Type and select Data Layer Variable

b. Enter glide_id as Data Layer Variable Name

c. Name the variable as glide_id and click Save

6. Repeat the step above and create Data Layer Variable for list below:

Your User-Defined Variables should look like this after completion:

This section provides step to verify your setup and ensure that data is properly flowing from Glide to client’s Google Tag Manager.

4. Enter your CU’s Staging URL and click Start

5. Interact with the Glide application

6. Click on Variables and you should see the Value column starts to populate as you go through the account opening flow

Note: There are many different ways to send data from Google Tag Manager to Google Analytics. Below is one possible implementation method.

2. Create a New Trigger

a. Click on Trigger Type and select Custom Event

b. Enter glide_tracking as Event Name

c. Click Save

4. Click “New” on User-Defined Variables

5. Create Google Tag Event Settings

a. Click on Variable Type and select Google Tag: Event Settings

b. Expand Google Analytics User Properties section

c. Click on Add Property for the list below

i. glide_id

ii. glide_membership_type

iii. glide_savings

iv. glide_checking

v. glide_certificate

vi. glide_deposit

d. Once you’ve entered all the user properties as shown below, click Save

2. Click on New to create a Tag

3. Create a GA Event Tag

a. Click on Tag Type and select Google Analytics - GA4 Event

b. Enter your measurement ID (this can be found in your Google Analytics)

c. Enter glide_tracking in Event Name field

d. Expand Event Parameters section and select Google Tag Event Settings that you’ve created in the ‘Create Google Tag: Event Settings” step

e. Click on Triggering > Select Glide Tracking (custom event) that you’ve created in “Create Custom Trigger” step

f. Click Save

5. Navigate to Google Analytics

6. Click on Admin

7. Click on Data Display > Debug View

8. As you interact with Glide account opening flow, you should see data appearing in Debug View

9. Verify if user properties such as glide_savings is populating correctly as you select Saving Products in Glide’s account opening flow

A measurement ID in Google Analytics is a unique identifier for a web data stream (which is a website registered within Google Analytics). The format of a measurement ID in Google Analytics 4 is 'G-' followed by a combination of numbers and letters, such as 'G-PSW1MY7HB4.'

The measurement ID acts as a critical link, connecting your website to the corresponding data stream in Google Analytics 4. It ensures that the data from your site is sent to the right location.

In Google Analytics 4, the measurement ID is the same ID as the destination ID.

View the following support guide to find your measurement ID:

https://support.google.com/analytics/answer/12270356